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TikTok is introducing a updated setting that enables them to reduce the volume of artificial intelligence-produced content appearing in their timelines. This step comes as the company revealed that it now features more than 1 billion AI videos.

Trial and Implementation

The new functionality is being tested over the following weeks before a widespread release. This development aligns with a surge in content created by AI, driven by new content generation software.

The Broader AI Trend

Studies have shown that approximately one in 10 of the most rapidly expanding video streams on a competing service primarily display AI-generated videos. A significant portion of this content is deemed mass-produced AI material, a term for inferior, bulk-generated content that is typically nonsensical or bizarre.

Based on user feedback that many people enjoy content created using AI tools, from AI artwork to informative clips, and we intend to provide users the power to see more or less of that, according to their own choices,” commented a spokesperson.

AI on the Platform

TikTok announced that there are currently over a billion videos on its service tagged as made with AI. Collectively, in excess of 100 mn media items are submitted to the platform every day, making clips made by AI a limited part of its complete catalog.

Customizing Your Feed

Viewers will be capable of limit or boost the volume of AI content they view by accessing the content preference setting in the application and picking AI-made media. Other topics that are already be modified under the tool include news, style, cosmetics, and movement.

Content Labeling and Policies

TikTok’s policies mandate users to label “realistic” artificially created content, and it prohibits malicious deepfakes of well-known individuals or crisis events. Any realistic artificial content that is without a tag can be deleted under its user guidelines.

Additionally, the app will now apply an “AI-made” watermark to content produced via its own AI tools, or flagged by an cross-platform project for identifying content made by AI. This step is designed to stop users from seeking to circumvent the disclosure requirement.

Responsible AI Funding

TikTok is furthermore launching a $2 million awareness program for experts and organizations to create learning resources about ethical AI use. This project will assist non-profit groups dedicated to training programming and robotics.

Moderation Strategy

The video-sharing app has defended its safety measures, amid controversy over intentions to make redundant numerous review team members in the UK. TikTok is planning to eliminate 439 jobs in its user protection division in its British office, with worker representatives and digital protection specialists expressing worry that humans are being replaced by AI moderation.

A senior executive explained that staff-based oversight would remain essential, but artificial intelligence can shield workers by filtering out the most harmful content before it is viewed by staff. The company stated a notable drop in disturbing and violent content reviewed by content reviewers over the past year due to the use of its machine learning processes.

“We think that it’s essential to combine people and machines to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we also think it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is why a extensive automated help is making a difference process content quickly.”